google adwords optimization tips
Posted on Mon, May 26 2003

While we're on the subject from yesterday's post, I thought I'd share my tips on how to get the most out of Google AdWords. For those unfamiliar with the service, you bid on cost-per-click for ad placement on certain keywords. 100% of the advertising budget for my company goes into AdWords (currently $15/day), and the ROI is incredible. Let's take a specific example.

Tip 1: Work the plural permutations.
StringCo decides to sell guitar strings online, and uses AdWords to promote their service. The first instinct is to buy the keyword for "guitar strings" . The problem is that everyone else trying to sell g

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